Work history 💼
I’ve designed for SaaS B2C and B2B platforms across mobile and web, including retail investment apps like Goldex and Dabbl. My work spans diverse industries, from eCommerce platforms for merchandisers at Elastic Path to banking solutions at ALFO and TreoTrade.
Jan 2022 - now
Senior User Experience Designer, Elastic Path
I joined as a User Experience Designer and was promoted to Senior UX Designer after leading the design and launch of two major services: ‘Subscriptions’ and ‘Multi-location Inventory’. Alongside these projects, I contributed to enhancing core product features and collaborated closely with the team to address key design challenges. In my role, I mentored junior designers and helped maintain a productive, remote working environment. My work focused on delivering user-centred solutions and supporting the team’s overall design processes.
Dec 2021 - Jan 2022
User Experience Designer, Alfo
Head-hunted by the founders, including a former CTO I had worked with previously, I was brought on as a contractor to modernise the front-end of their SaaS product and revamp its UI. I introduced a UX-first mindset, guiding the team on how to engage users for valuable feedback. My work helped shape the future vision for their product, SABR, and their brand.
Jul 2019 - Dec 2021
Lead User Experience Designer, Goldex
Appointed as Lead User Experience Designer, I was responsible for the UX of both the company’s website and mobile application. I created and launched 'Goldex Academy,' an educational resource designed to boost user engagement and strengthen brand recognition. Additionally, I spearheaded the implementation of a company-wide rebrand, ensuring consistency across web, mobile, and advertising assets.
Oct 2018 - Jul 2019
Digital Designer, Dabbl
I began by managing the company’s visual design across its website and mobile app, working closely with the Head of UX to adopt UX best practices and master tools like Sketch. Together, we led the rebrand and redesign of the company website. When the Head of UX departed, I took full ownership of the website, mobile app, and brand design, ensuring consistency and delivering high-quality experiences across all platforms.